I made this video to explain what search engine optimization is at a high level. Continue readingShare This Content:
I was twelve in 1989.
Somehow I had heard about cold fusion way back then. It was in the news a lot that year and considering I only had access to a handful of television channels, I probably absorbed some of the noise going on with the cold fusion hoopla. I also surrounded myself with a decently sized crew of nerdy kids, so that probably helped. Continue readingShare This Content:
One thing I love to do is educate. That’s one reason why building the KISSmetrics blog to 1 million readers was so natural for me.
One thing I hate is working inside my office. It’s an office inside a bigger office, and I’m the only tenant. Pretty lonely. I’d much rather be face-to-face with my clients teaching them how to win.
What I’m offering in 2019 is on-site training at your office where I educate your marketing team on all the secrets, tricks, tips and methods to dominate online. I’ve been writing about and executing Internet marketing for years, and now I want to show you and your team how it’s done.
Here’s a list of the things I commonly cover:
A strong content marketing strategy is the key to successful online marketing these days. There’s an amazing secret I love to reveal in my training that has to do specifically with content marketing. And even if you have just one marketing person on board, I can help make your content marketing strategy blossom into an ROI machine.
Content Marketing Lessons:
- Why blogging for business is the best ROI
- How to find the right blog topics that will generate substantial traffic
- How to optimize a blog post for more search engine traffic
- How to create headlines that will get clicked on
- How to create a readable post
- How to find the best images for your posts and articles
- How to write for your customers and not your industry
- When to write content for your industry
- Video content marketing (SEO, video exporting specs, YouTube optimization)
Search Engine Optimization (SEO)
The SEO training I offer is unique in that I focus on extremely important activities your team can take action on, and they don’t require any coding or technical knowledge. These activities will boost your website traffic within six months and change your entire perspective on Internet marketing.
“Wait, no technical SEO lessons?”
Oh, I’ll get into that too. You’ll learn everything there is to know about SEO while I’m there. Additionally, I’ll SEO your company website on the spot. You may want to have your website developers attend if they can because they are the people who can make some of the more advanced SEO fixes.
- Real-time, thorough SEO audit
- How to do SEO that matters, the kind that builds traffic (This is an intensive session and unlocks the secrets that every business wants to know.)
- SEO education that covers what not to do to your website, day-to-day things you can do that really help and that require ZERO coding or SEO technical skills
Social Media Marketing
I see so many companies do social media completely wrong. Most companies use a one-way dissemination strategy, and that’s it. There’s so much you can do on social media to boost business. I really can’t wait to tell you all about it.
Social Media Marketing Lessons:
- B2B social media marketing (This is something I have a lot of great tips for. Every B2B business needs to hear and learn this.)
- How to disseminate your content where you kill three birds with one stone
- How to spy on your competitors and poach customers
- How to do social media lead generation
- How to build online alliances and synergy through social media
- How to utilize your C-suite to boost your content marketing and SEO efforts using social media
I focus on Google Ads and Bing Advertising. I don’t spend time on Facebook Advertising simply because I’ve never found real business success with their platform (and that’s probably because I usually focus on B2B).
I’ve had incredible success with Bing Advertising, and I know how to make Google Ads work well. But, most important, I can train your team how to manage a successful Google Ads campaign internally. The value of being able to manage a campaign in-house is one of the greatest marketing ROI wins a company can have. Usually, having an outside agency manage your campaign just isn’t efficient. Internal marketing teams know the messaging and the marketing plan, and they can keep the pay-per-click advertising campaigns consistent with the overall company strategy.
- How to build a Google Ads campaign that works
- Landing page optimization
- Conversion rate optimization
After I leave, your team will learn a lot about Internet marketing. The overall goal of my training is to inspire them and get them excited to take immediate action.
They may have questions, and I will want to keep track of their progress. That’s why, for one month, I’ll answer any phone calls or emails and watch the progress of your team. I’ll review their blog posts and send suggestions. I’ll watch their social media activity and make sure they’re doing it right. I’m here to hold your team’s hand so they can go off and conquer the rest of the year.
Schedule a Call To Learn More
Please use the form below to schedule a time to discuss my training program over the phone:
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In 2016 my wife and I decided to put all our stuff in storage, move out of our place and take the whole family to Spain for 90 days. I’ve been meaning to get the photos off my phone from this trip and put em up here. I guess the time is now! I’ll be slowly adding photos to this post.
Big cathedral in Zaragosa.
After a grueling 30 hours of traveling with two kids, we landed in Barcelona. We got to our apartment and basically slept for three days. We kept waking up at 3pm. Super hungry and nothing open around our neighborhood. There was a pretty amazing park right across the street from our apartment, but from what I can tell, that city is full of amazing nooks and crannies. I seriously think you could explore Barcelona for a year straight and always find something amazing every day.
Now, Barcelona wasn’t as friendly as the rest of Spain. My guess is that since we try to talk to everyone in our horrible Mexican-Style Spanish, people get pretty pissed since Spanish isn’t even their language. Basically, I got the vibe that everyone in that town is pretty annoyed at travelers like us.
My photos from Barca are pretty lame, I’ll look through my wife’s phone to see if there was anything worth putting up.
The next town we stay in was Muel. It’s a small town about 25 minutes west of Zaragosa. It’s slow. It’s old school. You have to plan your day around what stores you need to shop at. You’ll go get your bread first, then your meats, we could never figure out when the fish market was open. Had to make sure we got our milk on Fridays because on the weekends nothing was open. Food and drink were inexpensive. Local wine was something like 2.5 euros a bottle.
What made this town epic was that it was built around “The Virgin Spring”. In the center of the town was a spring that bubbled up into a big pool. A tiny river ran through it and waterfall came off the side of one of the cliffs. It was quite a spectacle.
This isn’t the Virgin Spring, it’s just the Virgin Water Fountain.
One Saturday we decided to walk to the next town over called Mozota. Just as sleepy :). It was starting to warm up considerably too.
Old sleepy streets of Muel.
More Photos To Come
There are quite a bit of photos to go through. I’ll update this now and then.Share This Content:
It’s been a good 12 years or so….
I had a shocking conversation with someone getting a Ph.D. in emergency preparedness (or something along those lines) from UCLA. He told me that no one is ready for a serious emergency in Los Angeles. And what I took from the conversation was that “no one” included everyone from citizens to the local government. Continue readingShare This Content:
If you spend enough time on LinkedIn, read Inc. or follow “Addicted to Success” style Twitter accounts, you’ll come across articles where so-n-so of XYZ corp gets up at 4 A.M. every day and attributes this to their success and productivity. Continue readingShare This Content:
My senior design project professor in college, Haris Catrakis, was fresh meat straight outta Caltech. He had just joined the engineering faculty at UC Irvine.
It’s not that teaching students at UCI is perilous. It’s having to deal with the other faculty members that becomes a problem. At least it was this way in the late 1990s. Continue readingShare This Content:
I kind of hate cars as you can tell by my title.
But the hatred runs deep. Continue readingShare This Content:
Mind = Blown.. is what happens.
These two highly-praised books present perhaps the most conflicting advice for any struggling entrepreneur, founder, business owner, etc. ever. Continue readingShare This Content:
The Man Who Souled The World
If you’re into The Art of War, being an uber-creative marketer, having fun, and turning industries upside down – then there is no better documentary.
This is a must see.
If you missed the first dot-com boom in the 1990s, this documentary shows you the inner working of a late 90s tech startup from idea to doom.
It’s very personal, and it’s full of lessons that are still valid today. It’s insane how much money they were able to raise back then – it feels like they were handing it out like candy. Only if I knew what I know now…back then! Doh!Share This Content: