Author Archives: Sean Work

About Sean Work

Sean Work is the President of O.C. Search Consulting, Inc. as well as the blog editor of blog.kissmetrics.com. You can follow him on Twitter @seanvwork, connect with him on Linkedin, or "encircle" him on .

Are You Violating The First Rule Of Email Marketing?

Want me to boost your marketing team’s performance? I love training marketing teams in person. If you’re interested in having me turn your marketing team into rock star marketers in just one day, then I recommend we chat. I’ll teach them how to do social media, SEO, conversion optimization and content marketing that will take your business to the next level. Schedule a quick chat with me below:


 

the number 1 rule of email marketing

It never ceases to surprise me how many reputable companies straight-up spam my email inbox.

So this article is an attempt to teach the most basic principle of email marketing.
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Everything You Need to Know About B2B Blogging in 45 Minutes

Want me to boost your marketing team’s performance? I love training marketing teams in person. If you’re interested in having me turn your marketing team into rock star marketers in just one day, then I recommend we chat. I’ll teach them how to do social media, SEO, conversion optimization and content marketing that will take your business to the next level. Schedule a quick chat with me below:


 

everything you need to know about blogging

The previous webinar I did was wildly successful, so I wanted to try to do something similar for blogging. In this webinar I go over:

  • How to get buy-in from your organization
  • Why focusing on readership is more important than focusing on traffic
  • Maintaining and scaling

Here Are The Slides:

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THE ULTIMATE SEO WEBINAR: Everything You Need To Know About SEO In 45 Minutes

Want me to boost your marketing team’s performance? I love training marketing teams in person. If you’re interested in having me turn your marketing team into rock star marketers in just one day, then I recommend we chat. I’ll teach them how to do social media, SEO, conversion optimization and content marketing that will take your business to the next level. Schedule a quick chat with me below:


 

This was a fun webinar! It was quite a challenge :).

I wanted to try to teach the audience everything they need to know about SEO in a short amount of time. And I think I did it!

“EVERYTHING about SEO???”

Well…yeah. What I wanted to do was get the audience to a point of understanding on how SEO works, so that when they are talking to SEO agencies or in-house SEOs – they’re on the same page. But really, with a confident understanding of SEO. Boiling it down to what really matters, no B.S., just the facts.

Here Are The Slides:

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A Rather Enjoyable Webinar On Ecommerce Optimization

Want me to boost your marketing team’s performance? I love training marketing teams in person. If you’re interested in having me turn your marketing team into rock star marketers in just one day, then I recommend we chat. I’ll teach them how to do social media, SEO, conversion optimization and content marketing that will take your business to the next level. Schedule a quick chat with me below:


 

In this webinar, I dive deep into how to optimize your eCommerce website for maximum performance. I go over:

  • Rules of thumb. A lot of internet marketing content that talks about conversion wins and tips are usually just rules of thumb. I dispel myths and how to go about optimizing your site scientifically.
  • Decreasing page load time. I talk a lot about image optimization, content delivery networks and other tricks.
  • Optimizing checkout funnels. How to minimize clutter, steps and noise to optimize your checkout process.

Here Are The Slides:

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How to Submit a Guest Post to the KISSmetrics Blog

Want me to boost your marketing team’s performance? I love training marketing teams in person. If you’re interested in having me turn your marketing team into rock star marketers in just one day, then I recommend we chat. I’ll teach them how to do social media, SEO, conversion optimization and content marketing that will take your business to the next level. Schedule a quick chat with me below:


 

UPDATE:

I no longer work at KISSmetrics. I was the original editor of the KISSmetrics blog from 2010 to 2015. However, the following standards most likely still apply:
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Hello!

My name is Sean Work. I run the blog at KISSmetrics and like to help people understand SEO / internet marketing. I am currently building this site, so please come back soon!

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