How to Submit a Guest Post to the KISSmetrics Blog

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UPDATE:

I no longer work at KISSmetrics. I was the original editor of the KISSmetrics blog from 2010 to 2015. However, the following standards most likely still apply:

What topics do you accept?

  • Analytics
  • Anything that has to do with improving a SaaS (software as a service) business
  • Anything that has to do with improving an e-commerce business
  • Email Marketing
  • SEO
  • Social Media
  • Content Marketing
  • Company Culture
  • Brand Building

Please understand that I only want posts that are ground-breaking and provide something new or overlooked. Please don’t re-hash the same content we’ve all read before.

Can I link to my own website?

Yes, you can, but only in the signature section at the bottom of your guest post. Please don’t link to your website within the body of your post. It makes your post appear biased and self-serving. Good blog posts teach from an unbiased point of view.

How long does the post need to be?

We don’t have a specific word count. However, longer is better. The reason is that longer posts tend to have more detailed and actionable content. Short posts usually just gloss over a topic and rarely provide value.

Can I pick a specific date to have my post published?

Yes. Just remind me to make a note in our editorial calendar.

What size should I make my images?

We have just redesigned our blog to be a “responsive design,” – so there is no set image dimension. The best thing to do is send large, clean, clear images. Aim for larger than 650 pixels in width.

How should I contact you?

You can contact me through the contact form on the right or give me a holler on Twitter at @seanvwork

How do we start? What’s the process?

The first thing is to send me a message and shoot me 3 to 5 topics that you think KISSmetrics readers will love. It’s also a good idea to spend some time reading our blog (blog.kissmetrics.com).

Then message me with the topics you’re thinking about writing. I’ll let you know if they fit and we can go from there.

After we pick a topic, I will most likely have you outline your post. I’ll send you my outline document to help you structure your outline.

Once I approve your outline, send me a due date so I can put you down in our editorial calendar.

What about screenshots?

I love screenshots. They can really help out when you need a visual example. By all means use them!

What about stock photography?

I usually hate stock photos. Unless they serve a purpose, please don’t use them.

Should I proof my post?

Please – for the love of God, read your post out loud to yourself at least once! And use spell check!

Any other questions?

Please leave them in the comments below so I can add them to this list!

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