problem solving methodology

Thinking in extremes. A problem-solving methodology.

My senior design project professor in college, Haris Catrakis, was fresh meat straight outta Caltech. He had just joined the engineering faculty at UC Irvine.

It’s not that teaching students at UCI is perilous. It’s having to deal with the other faculty members that becomes a problem. At least it was this way in the late 1990s. Continue reading

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The Two Must See Startup Documentaries Every Entrepreneur Should See

The Man Who Souled The World

If you’re into The Art of War, being an uber-creative marketer, having fun, and turning industries upside down – then there is no better documentary.

Startup.com

This is a must see.

If you missed the first dot-com boom in the 1990s, this documentary shows you the inner working of a late 90s tech startup from idea to doom.

It’s very personal, and it’s full of lessons that are still valid today. It’s insane how much money they were able to raise back then – it feels like they were handing it out like candy. Only if I knew what I know now…back then! Doh!

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Negative self-talk gets in our way, gets into our heads, and distracts us from our goals.

I’m a fan of Larry Kim and his tweets. I’ve decided to dedicate a whole category to them :).

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Do Small Online Businesses Need Conversion Rate Optimization? ABSOLUTELY – Here’s Why

Want me to boost your marketing team’s performance? I love training marketing teams in person. If you’re interested in having me turn your marketing team into rock star marketers in just one day, then I recommend we chat. I’ll teach them how to do social media, SEO, conversion optimization and content marketing that will take your business to the next level. Schedule a quick chat with me below:


 

Plenty of online startups and SMBs have a great product or service, and a website that’s just horrible. Maybe they figure they don’t get the traffic to merit using sophisticated CRO tools. Continue reading

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My HTML Ecommerce Framework: If You’re Going to MVP an Ecommerce Business, Try Using This!

Want me to boost your marketing team’s performance? I love training marketing teams in person. If you’re interested in having me turn your marketing team into rock star marketers in just one day, then I recommend we chat. I’ll teach them how to do social media, SEO, conversion optimization and content marketing that will take your business to the next level. Schedule a quick chat with me below:


 

I made a simple HTML framework for people who want to MVP an Ecommerce business idea. It’s responsive and just a few files. You can download the files here. Continue reading

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On-Page SEO Basics: A Teardown of Moz.com Source Code with Video

Want me to boost your marketing team’s performance? I love training marketing teams in person. If you’re interested in having me turn your marketing team into rock star marketers in just one day, then I recommend we chat. I’ll teach them how to do social media, SEO, conversion optimization and content marketing that will take your business to the next level. Schedule a quick chat with me below:


 

The text below is a transcription that I’m slowly cleaning up into a post:

The idea of this video was to show people the basics of on-page SEO, what to look for and how you can look for these things too. Continue reading

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Why Silos At Your Company Are Just As Deadly As Grain & Missile Silos

Want me to boost your marketing team’s performance? I love training marketing teams in person. If you’re interested in having me turn your marketing team into rock star marketers in just one day, then I recommend we chat. I’ll teach them how to do social media, SEO, conversion optimization and content marketing that will take your business to the next level. Schedule a quick chat with me below:


 

I’ve been around the block a few times :).

I’ve worked at:

  • Boeing Co.
  • NEi Software
  • ACS Consulting (Neil Patel)
  • Kissmetrics
  • My Own Business

I’ve also consulted for dozens companies and have seen the intricate details of their daily operations.

Now, I want to solve what I think is one of the biggest problems of running a company. At least, it’s the problem that seems to bother me the most.

I spend a lot of time thinking about this problem. To me, if you can get this one right, your company might just be able to run itself…toward success. I think of it as the ultimate turnkey solution. Continue reading

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