Author Archives: Sean Work

About Sean Work

Sean Work is the President of O.C. Search Consulting, Inc. as well as the blog editor of blog.kissmetrics.com. You can follow him on Twitter @seanvwork, connect with him on Linkedin, or "encircle" him on .

Do Small Online Businesses Need Conversion Rate Optimization? ABSOLUTELY – Here’s Why

Want me to boost your marketing team’s performance? I love training marketing teams in person. If you’re interested in having me turn your marketing team into rock star marketers in just one day, then I recommend we chat. I’ll teach them how to do social media, SEO, conversion optimization and content marketing that will take your business to the next level. Schedule a quick chat with me below:


 

Plenty of online startups and SMBs have a great product or service, and a website that’s just horrible. Maybe they figure they don’t get the traffic to merit using sophisticated CRO tools. Continue reading

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My HTML Ecommerce Framework: If You’re Going to MVP an Ecommerce Business, Try Using This!

Want me to boost your marketing team’s performance? I love training marketing teams in person. If you’re interested in having me turn your marketing team into rock star marketers in just one day, then I recommend we chat. I’ll teach them how to do social media, SEO, conversion optimization and content marketing that will take your business to the next level. Schedule a quick chat with me below:


 

I made a simple HTML framework for people who want to MVP an Ecommerce business idea. It’s responsive and just a few files. You can download the files here. Continue reading

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On-Page SEO Basics: A Teardown of Moz.com Source Code with Video

Want me to boost your marketing team’s performance? I love training marketing teams in person. If you’re interested in having me turn your marketing team into rock star marketers in just one day, then I recommend we chat. I’ll teach them how to do social media, SEO, conversion optimization and content marketing that will take your business to the next level. Schedule a quick chat with me below:


 

The text below is a transcription that I’m slowly cleaning up into a post:

The idea of this video was to show people the basics of on-page SEO, what to look for and how you can look for these things too. Continue reading

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Why Silos At Your Company Are Just As Deadly As Grain & Missile Silos

Want me to boost your marketing team’s performance? I love training marketing teams in person. If you’re interested in having me turn your marketing team into rock star marketers in just one day, then I recommend we chat. I’ll teach them how to do social media, SEO, conversion optimization and content marketing that will take your business to the next level. Schedule a quick chat with me below:


 

I’ve been around the block a few times :).

I’ve worked at:

  • Boeing Co.
  • NEi Software
  • ACS Consulting (Neil Patel)
  • Kissmetrics
  • My Own Business

I’ve also consulted for dozens companies and have seen the intricate details of their daily operations.

Now, I want to solve what I think is one of the biggest problems of running a company. At least, it’s the problem that seems to bother me the most.

I spend a lot of time thinking about this problem. To me, if you can get this one right, your company might just be able to run itself…toward success. I think of it as the ultimate turnkey solution. Continue reading

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Are You Violating The First Rule Of Email Marketing?

Want me to boost your marketing team’s performance? I love training marketing teams in person. If you’re interested in having me turn your marketing team into rock star marketers in just one day, then I recommend we chat. I’ll teach them how to do social media, SEO, conversion optimization and content marketing that will take your business to the next level. Schedule a quick chat with me below:


 

the number 1 rule of email marketing

It never ceases to surprise me how many reputable companies straight-up spam my email inbox.

So this article is an attempt to teach the most basic principle of email marketing.
Continue reading

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Everything You Need to Know About B2B Blogging in 45 Minutes

Want me to boost your marketing team’s performance? I love training marketing teams in person. If you’re interested in having me turn your marketing team into rock star marketers in just one day, then I recommend we chat. I’ll teach them how to do social media, SEO, conversion optimization and content marketing that will take your business to the next level. Schedule a quick chat with me below:


 

everything you need to know about blogging

The previous webinar I did was wildly successful, so I wanted to try to do something similar for blogging. In this webinar I go over:

  • How to get buy-in from your organization
  • Why focusing on readership is more important than focusing on traffic
  • Maintaining and scaling

Here Are The Slides:

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